What's Wrong With MLM?

By Bruce Seah

What is wrong with MLM? There is so much negativity and it is very obvious the industry has been hurt by many companies that practice front-loading schemes or money games by getting members to buy 10 to 30 profit centers. Or they disguise themselves as a network marketing company when they are offering pyramid schemes, or those with leader's compensation plan where less than 3% make money and over 97% ask "Where's the money?".

So the truth is there is nothing wrong with MLM, it is the abuse, misconception and misrepresentation of it.

If you are a newbie or a seasoned network marketer or MLMer, you will definitely agree with what I am sharing with you here, the fundamentals and basics of what makes a good MLM business. "Integrity is the essence of everything" - Buckminster Fuller. You got to ask yourself "Is there integrity in the management, products, services, compensation plan, and the support system?". If your answer is a resounding YES! For all of them, you have a good MLM opportunity in your hands.

Network marketing is the same as MLM, so I will freely use these terms and for the record MLM is the old name and network marketing is the new name! MLM is a wonderful business based on universal laws and has stood the test of time that it works. You just got to do your due diligence and join the right company that has integrity in these areas which are worth repeating here:

Management -

People with integrity who practice what they preach and deliver what they promise.

Products and Services -

Give great value and quality and truly benefit the people and have stood the test of time.

Compensation Plan -

A simple, duplicate and profitable compensation plan where 97% of the members who are part-timers and smart consumers can easily earn a decent income with decent commitment of time, money and effort.

Support System -

A simple and duplicate support system online and offline where members can use it to grow their business.

MLM like any other businesses takes commitment of time, money, and effort. For those who work the business, the business will work for them, it is as simple as that. I speak from 13 years of MLM experience and I am so passionate about it that I've written 8 books on it!

What's wrong with sharing a great product that will make a positive difference to millions of lives worldwide? What's wrong with making decent money from caring and sharing? What's wrong with working smart and leveraging on an organization with thousands of people? What's wrong with people helping people to build a simple, duplicate and profitable home-based business?

Here's a simple example:

A great product that will benefit your family greatly and you simply consume it and share it with your loved ones, relatives and friends. Your monthly operation cost is only US$30 a month, that is not going to stressed you out, isn't it? What business out there can let you operate for only US$30 a month? You go on an auto-ship plan and just consume your US$30 a month of this health supplement and start sharing this simple opportunity where in two to three years you build a group with 1,000 members, each consuming US$30 a month and that way you will create a US$30,000 sales volume. The company will happily reward you with a 5% commission for your US$30,000 group sales volume and you will receive US$1,500 a month for your efforts in building the business, what's wrong with that? Did you hurt anybody along the way? In fact, you help thousands of people to improve their health and help them earn a few hundred dollars a month to supplement their income!

I called MLM a simple, duplicate, profitable home-bases business without the headaches and heartaches of a conventional business. I started MLM in Singapore back in 1993 and three of my books are available at major book stores such as Times, MPH and Kinokuniya. I will make them available in eBook format for those who want to order online. They are Break Free! - There is, "A better Way To Earn A Living", "Why Network Marketing?," and "How To Be Successful In Network Marketing."

Bruce Seah,

Marketing Consultant and Author. His passion lies in network marketing, internet marketing, and anything to do with marketing! His website: www.BusinessAtAClick.com

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